Seven Tips to Mining Gold within your Customer Base

Did you realise that every small business is sitting on a gold nugget that is often neglected by

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What You Can Measure You Can Manage - Getting Your Advertising Right

This is an old adage that still rings true – and this is particularly important when considering

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How to build customer loyalty

Loyal customers are good for your business. They keep the money coming in, and help spread the word

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Marketing on a budget

Marketing, it’s probably not something high on your list of priorities and, unless you’re a

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Spotlight on Xero: Using Smart Lists for Marketing

The Smart Lists feature in Xero allows businesses greater insight into their customers buying

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How has digital marketing in eCommerce changed retail marketing?

Digital marketing in eCommerce has transformed the retail industry and the way in which businesses

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One Simple Strategy To Quickly Double Your Marketing Database

The Strategy: Cooperative marketing. 

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Free advertising opportunities for small businesses

No matter the size of your business, advertising is an integral part of gaining new customers and

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Is your website mobile friendly?

New Zealanders have always been heavy adopters when it comes to using the internet. 2014 Statistics

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